JOURNAL BOUTIQUE

INSTIL

IN MEMORIES

Some places are filled with stories and tales from the past

adorned with countless memories, traversing through time and shaped into 'narratives.' We select different places and retell them in ways that align with today’s lifestyles, presenting a unique angle of Thailand through distinct and unparalleled scents.

The raw materials are gifts from nature

We create fragrances by avoiding chemical mixtures and use alcohol extracted from sugarcane and molasses. We select fresh natural ingredients, some of which can only be harvested during specific periods, utilizing them to create distinctly Thai scents through the process of steaming and infusing with the essence of nature, carefully arranged to evoke new memories. They become memorable gifts from nature bestowed upon us.

We create scents that instills memories of Thailand

"Scent" serves as a vehicle to transport memories from the past to the present. We choose a method that preserves the Thai essence, known as ‘Nam Ob Nam Prung.’ It involves extracting fragrant oils from Thai flowers and leaves using ancient techniques: roasting Niam leaves to release their aroma and combining them with alcohol, flowers, and infusing them with incense smoke. This meticulous process blends ancient rituals with contemporary perfume-making methods, resulting in unique fragrances that is Journal’s olfactory signature.

Embracing the wisdom of Thai fragrance blending, combining the unique traditional Thai technique of "Nam Ob Nam Prung" with modern perfume craftsmanship.

WHY JOURNAL

The uniqueness of Journal products lies in

Fragrances crafted from Thai wisdom and cultural beliefs: Journal, a Thai fragrance brand, creates distinctive scents that reflect the essence of Thailand by drawing inspiration from local wisdom, beliefs, and cultural elements. Reduction of alcohol and synthetic substances: Journal products strive to minimize the use of alcohol and synthetic substances in their production, prioritizing users’ safety. Key ingredient of coconut oil: Journal’s products incorporate coconut oil as a primary ingredient, which helps the fragrances last longer. Coconut oil possesses properties that contribute to long-lasting scents. Traditional perfume-making techniques: JOURNAL utilizes traditional perfume-making techniques to achieve fragrances that are unique and truly represent Thai identity. With these characteristics, Journal offers exceptional and distinctive fragrance products that showcase the essence of Thailand.

The meticulous process of collecting raw materials, such as carefully picking flowers at the time they emit the strongest fragrance.

Managing Director OF JOURNAL

ฟ้า–ธนัญญา สุธีรชัย

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The choice to use coconut oil as an ingredient is to provide a natural touch to the product. Coconut oil is also a strong indicator of Thai identity, used in many aromatherapy products and culinary staples. It reduces the risk of allergies from the product and offers various benefits, including extending the life of the fragrance.

Agarwood, a precious and ancient fragrant wood, is a highly valued emblem of Thai culture. Due to the exquisite quality of agarwood, known for its delicate and soothing aroma, it has been used as a ceremonial item for royalty. This has led to the creation of our signature fragrance that continues to captivate from the past to the present.

Galanga is a widely cultivated medicinal herb in Thailand that has been used since ancient times. It possesses numerous health benefits and is used to treat various ailments. It is commonly used to make herbal compress balls, which are used for massage therapy to promote relaxation. Galanga has a fragrant aroma that helps relieve stress.

Pomelo is a fruit with distinctive qualities and character. It is believed to be a symbol of good luck, bearing fruit once a year. For our fragrances, we’ve chosen the Tabtim Siam variety, which possesses deep red flesh, a sweet taste, and a unique aroma.

A raw material used in the creation of Thai scented water (Nam Ob) through a traditional process. Benzoin is burned over charcoal; the resulting steam, combined with aromatic ingredients and water, creates Thai scented water, which has a distinctive aroma with myriad traditional and aromatherapy uses.

Printed with Soy Ink

Safe for people and the environment.

If you observe the back of our product packaging, you will find the symbol 'Printed with Soy Ink,' indicating that our packaging uses ink derived from soybean oil for printing instead of petroleum-based ink. Soy ink is free from VOCs (Volatile Organic Compounds) that can cause cancer, helping to reduce issues related to odor and air pollution from chemical substances. It is also ink that is easily removed during paper recycling compared to conventional ink, making it safe for the health of recipients and the environment.

The unique signature of our fragrance reflects a distinctive character through the carefully designed scents that create an alluring and confident charm.

Journal crafts fragrances that suit diverse lifestyle. Every scent possesses unique characteristics while subtly incorporating the essence of Thai culture in every fragrance; and each fragrance highlights the wearer’s distinctiveness.